Tuesday, March 5, 2024

Audiences’ viewing pattern changed massively due to pandemic, lockdowns: Samantha

Telugu actor Samantha Ruth Prabhu said that one can’t deny the fact that movie audiences’ viewing pattern has changed massively due to the pandemic and the lockdowns.

In an interview that Samantha gave to PinkVilla while promoting her upcoming thriller Yashoda, she said: “It is getting harder for filmmakers to bring people to theatres, as they have all gotten used to waiting for movies to hit streaming platforms.”

The actor added that filmmakers and actors “have been forced to rethink and rewrite” because of this new viewing pattern.

Samantha Ruth Prabhu who recently revealed that she is suffering from an auto-immune disease called myositis, said she believes Yashoda deserves to be experienced in cinema halls. 

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