Tuesday, March 5, 2024

‘Hayya Hayya.’ FIFA releases first track from Qatar World Cup soundtrack

The FIFA World Cup Qatar 2022 Official Soundtrack kicks off Friday with the release of the single Hayya Hayya (Better Together).

Hayya Hayya (Better Together) is the first of a selection of singles to be released from the multi-song FIFA World Cup Qatar 2022 Official Soundtrack.

The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup and the FIFA Sound strategy by bringing together inspiration from across the globe.

“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world,” said FIFA Chief Commercial Officer Kay Madati.

“As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before,” Madati.

The track’s debut public performance will take place tonight in front of a worldwide audience of football fans, who will tune in from around the globe to follow the highly anticipated draw starting at 19:00 Qatar time.

The single is available on multiple platforms and the song’s official video has premiered on FIFA’s YouTube channel.


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