Netflix on Thursday announced that it is bringing additional restrictions on account and password sharing in India.
Netflix launched the crackdown in May and imposed restrictions on password-sharing in over 100 countries including the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil. The streaming giant has added nearly 6 million subscribers globally since then.
Netflix’s global crackdown on password sharing has finally made its way to India. The streaming giant announced that users in India can no longer share passwords outside their households, meaning content cannot be streamed from a single account by multiple users.
This decision comes after Netflix experienced a drop in subscriber count for the first time in a decade and faced tough competition from rivals like Disney Plus, HBO Max, and Apple TV+. In an effort to boost revenues, Netflix is now encouraging more people to pay for their own accounts.
Initially, Netflix allowed password sharing to expand its reach and attract more viewers to its content. However, reports in April last year suggested that, apart from the 222 million paid users, an additional 100 million households were also accessing the platform’s content through shared passwords.