Wednesday, April 24, 2024

ECI teams up with banks and post offices to boost voter awareness ahead of Lok Sabha elections

In preparation for the Lok Sabha elections, banks and post offices are all prepared to contribute to the Election Commission of India’s voter awareness initiative by disseminating informative content across their digital platforms and physical locations, said the Election Commission of India (ECI), following the signing of a memorandum of understanding (MoU) with the Indian Banks’ Association (IBA) and the Department of Posts.

As part of this collaboration, banks and post offices will showcase voter education messages on their websites, social media channels, and through various offline mediums such as posters and hoardings at their branches and prominent locations. The IBA and the Department of Posts will also engage in voter awareness activities for their employees and customers, including discussions and other initiatives.

Representing 247 private and public sector banks with extensive branch and ATM networks across the country, the IBA will play a significant role in amplifying voter awareness efforts.

Additionally, the Department of Posts plans to introduce a special cancellation stamp featuring voter awareness messages on postal articles.

“Beyond ensuring fair and peaceful elections, a primary concern lies in the substantial number of voters who abstain from casting their votes,” noted the ECI.

“In the General Election to Lok Sabha 2019, approximately 30 crore electors out of 91 crore did not participate, resulting in a voting percentage of 67.4%.” The ECI acknowledges this as a significant challenge that requires addressing and improvement.


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