Saturday, February 24, 2024

“Our suffering is not your aesthetic”: Palestine supporters call for Zara boycott after its latest ad

Spanish clothing retailer Zara’s recent ad campaign, titled “The Jacket,” showcasing the garment’s versatility, has stirred public outrage due to controversial images reminiscent of Israel’s genocidal war on Gaza.

While Zara contends that the campaign focuses on design, the depicted images have sparked a strong backlash. These include unsettling portrayals resembling Islamic burial attire and an upside-down map of Palestine, drawing stark parallels to the Gaza genocide.

Despite widespread public outcry, Zara has yet to issue any response or statement addressing the controversy.

“My jaw dropped seeing this. Boycott for life. You are disgusting demons. I can’t believe what I’m looking at,” read a post on X.

“Our suffering is not your Aesthetic. Our dying children are not your source of inspiration. Have some shame. Some humanity,” read another post on X by Caffeinated Serenity.

Another user wrote: “Do you think that 20,000 people are killed, and it is normal for you to use their deaths as a marketing method? Don’t come out and say you didn’t mean to… disgusting.”

This is not the first instance of Zara facing condemnation related to Palestine. In October 2022, Palestinians initiated a boycott campaign after Zara’s franchise holder in Israel expressed support for the extremist Jewish Forces party.


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